Make sure your kids brush for 2 minutes, twice a day.

About Us

About this Campaign

The Children’s Oral Health campaign encourages parents to reduce their children’s risk of oral disease by making sure they're brushing for two minutes, twice a day.

The PSAs (Public Service Advertisements) aim to show that if parents spend just 2 minutes, twice a day making sure they brush, it can help save their children from a lifetime of tooth pain. The campaign demonstrates what a short amount of time 2 minutes is to accomplish such an important piece of parenting. We do this by showing parents trying to squeeze other parenting moments into just 2 minutes - and struggling in such a short period of time.

This website is a great tool for parents to refer to when looking for more information about taking care of their kids’ teeth, and it also has fun, entertaining 2 minute videos that kids can watch while brushing their teeth.

So take a look around the site and watch some videos with your kids while brushing!

About the Ad Council

The Ad Council ( is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies.

The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families. Ad Council icons and slogans are part of American culture – from McGruff the Crime Dog's “Take A Bite Out of Crime” to the United Negro College Fund’s “A Mind is a Terrible Thing To Waste.”

About the Partnership for Healthy Mouths, Healthy Lives

The Partnership for Healthy Mouths, Healthy Lives is a coalition of the leading organizations in the field of oral health. The Partnership is committed to improving children’s oral health so that they can develop into healthy, productive adults. The coalition shares the view that no child should be in pain and suffer broader health issues or endure the social stigma and lack of opportunity resulting from untreated dental diseases and conditions. The Coalition’s primary mission is to teach parents and caregivers, as well as the children themselves, to take control of their own health through oral disease prevention.

Learn more about the Partnership for Healthy Mouths, Healthy Lives and its partner organizations.

Campaign Materials

Keep track of your child’s brushing routine. Give rewards for jobs well done!